We Change Lives

Somewhere between the rugged shoreline and the forested peaks there’s a West Coast experience waiting for you. From the Sunshine Coast to Vancouver Island and the Gulf Islands, and on to Prince Rupert, experience BC’s west coast by road, sea and air, and feel inspired in every sense. Taste and sip your way through locally produced food, wine, and craft beer, spark your creativity with innovative products, and connect with Indigenous cultures shaped over thousands of years—all with the backdrop of BC’s rugged coastline.